2014 will become the Korean homes have clothes , Yin Man , Liebo crit

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Taobao had fragmented market place as a consequence of its personal design and style and sell quick , "Amoy brand" , but now they come towards the intersection of life and death . Even as a great deal more and much more standard brand in to the international significant day cat , huge heavy advertising , light Amoy brand items began to become integrated , even using a view of your Amoy brand will disappear in 5-10 years. Qiongzesibian , Amoy brand can also be brewing a new battle . The battle to launch sub-brands clusters as an chance to face the subsequent major line . Insiders believe that this year will probably be a crucial year for the brand transition network , additionally to a brand clusters, additional revolutionary brands who will seem around the network . Production " child" can not meet the ever single brand Amoy brand craving to get a tremendous industry groups , Yin Man , Liebo , Korean residences have clothes along with other key brands have targeted sub-brand Amoy clusters, incubators way more derived species. March 3 , Yin Man launched a sub-brand of high-end women's "Life on the left ," and some ladies priced amongst 600-1000 yuan . Liebo also launched in February this year, the flagship of your new brand of silk , " Lin Chan " , the cost range amongst 1000-2000 . Korean residences have garments as early as 2012 in preparation for the sub- brand " prime thread " in to the high-end market . This can be the conventional large " birth " distinct types . Classic brand of sub-brands in general as " cards " , positioned beneath the key brand , when Amoy brand has pushed to have the sub-brand high . Yan Man ( United states of america and Guangzhou Garment Co., Ltd. ) , founder and CEO Fang Jianhua said when speaking about high-end brands and high expense of regular high-end women's channels , generally increases 6-8 times on line , this pricing will sooner or later be transferred towards the shoppers, which is played using the Net market place refused to income contrary . World-wide-web market, the genuine worth of high-end women's consumers nevertheless have to make "high -quality products return for the consumer ." Vice president of public affairs, mentioned Yan Man Zhang Ying Xuan launch high-end brand "Life within the left " will be the living area about Yan Man cotton multi-brand method to produce a layout choices. Despite the fact that priced higher than the mainline brand sub-brand , but the organization doesn't give the needed outcomes are arranged on the group , a lot more of a wish to fight the " can not be copied ," the classic brand. In Liebo view, targeting high-end Lian Chan is often a meaningful exploration and attempt to create up for the value range of $ 1000-2000 no sturdy product design vacancies . Can the lotus Liebo interpretation as "the globe is their own, calmly in to the area , the heart is definitely the landscape" , rather art Fan kids . In Liebo appears that high rates and art Fan kids does not imply that could not be a sub-brand to create income trading . Liebo relevant individual in charge , you must have both style and profitability , the new sub- brand to independent accounting , in a position to feed themselves within 2-3 months, and get buyer acceptance , with no promotion circumstance. Sub-brand passenger cluster subdivision development , is observed because the inevitable result with the Amoy brand in years of operating processes. Inside the sales approach for a number of years , and digging through the user wants , recognize the customer's propensity to consume is broken down to create a brand new brand , successfully diverted element on the user . Liebo relevant accountable person stated , do not care about value , the pursuit of larger good quality mature clients within the total buyer base in the proportion reached 10% , plus the founder of a small wind gale demand for high-end brands , high-end brands Lian Chan the launch is crucial. To be able to meet the future wants of even more segments of your crowd, Liebo also launch other categories which include children's clothes supplies. Korean homes have clothes relevant accountable person said , Korean homes have garments at the moment has seven sub- brand , portion HSTYLE, SONEED buyers , just like by an internal group operations including segmentation positioning Popular brand group , portion in the other types brand group , for example the Oriental retro designer females and older girls prime wisp brand Di Kwai Carolina, which reflects the value of your sub- brand segment positioning . Korean homes have clothes , founder and CEO Zhao Ying Guang has stated that in 2020 Korean residences have garments to finish at least 20 sub- brands layout to attain sales volume of additional than 15 billion yuan . It's possible to contrast , COACH sales in China final year, nearly 30 billion yuan. Domestic casual wear brand Semir 2013 the company achieved operating earnings of 7.294 billion yuan , Semir casual put on and children's put on Barabara revenues had been 46.83 and 2.535 billion yuan . Analysys assume tank analyst Zhuo Saijun noted Amoy brand in 2056 with all the right price tag for their country to lay a piece , but when it comes to a relatively classic costumes , for instance Yin Man , Liebo , Korean homes have clothes marketplace these brands heritage not deep adequate , rely on low-end products can not expand their customer industry. For those who improve the original key item pricing , it's going to bring about a unfavorable impact available on the market , and subsequently strengthen the positioning through the improvement of sub-brands , expanding market place coverage , can play a perfect brand image and strength on the impact. Amoy brand just isn't listed on the distant explosion of red and " Amoy" brand has often been not avoid these subjects . About 2008 , Yan Man , Korean houses have clothing , Liebo other brands on Taobao Mall rise in 2011 "double 11 ", in the three.36 billion yuan Alipay transactions Taobao Mall created in the Amoy brand contribution of much more than 300 million yuan . However, the June 1, 2012 , the Amoy brand officially renamed " Lynx original " Lynx big scale introduction with the regular brand , catfish impact for the Amoy brand has put pressure on survival . In 2012, the "double 11" , though Yan Man as well as other women's brands nevertheless topped the list, but general , the Amoy brand in the conventional brand glorious invasion seemed bleak lonely. It has also develop into one of the background to the complete network Amoy brand advertising. Korean properties have clothing that the current Korean properties have garments have been out in the idea in the Amoy brand . Liebo also believes Lynx encountered developing up within the ceiling , to a restricted Amoy brand to grow, they may be bound to prefer to get incremental adjust a great number of policies , even though the sub- brand technique to grow to be the seeds of future improvement, and subsequently the establishment of healthy eco sub-brand cluster is crucial. Altering environment Taobao Amoy brand determines the cluster had to complete to expand their brand camp, such a group attack tactic also determines the development or after the Amoy brand of freedom could possibly separate listing . On 2013 sales data, Yan Man , Liebo , Korean properties have clothes rapid growth , both exceeded 10 billion yuan. Liebo said the listing strategy has at all times been component from the company's improvement within the future, the enterprise hopes to create China a century original design and style brands. Fang Jianhua also revealed that Yin Man in increments of as much as 50% this year to 70% this year, targeting sales of 20 billion yuan. Yan Man functioning with Alibaba and IDG negotiations , has been incorporated inside the listing preparatory preparing. Yin Man 's existing priority is always to expand the organization in order that the wings are nevertheless alot more plentiful , it might be listed inside the next year or the year right after .